Social media is no longer a nice-to-have for business. In order to build brand awareness, engage with the right audience and drive sales, every business needs a robust social media presence. But establishing and maintaining an effective social media posting strategy takes a lot of time and effort. It is a constant process of data collection, management and analysis. Artificial Intelligence (AI) can help. Integrating AI social media managers with your social media team can help boost your efficiency, accuracy and increase your overall effectiveness across all social media platforms. In this article, we look at specific ways that are available to you, so you can super-charge your social media posting strategy. There are six powerful ways to make use of AI for your social media posting strategy.
Automating Content Creation and Curation
We have all read that we need to be putting out content all the time, and it is stressing you out. However, AI can enable content creation to become largely automated, with minimum input from humans. AI tools analyse your brand’s voice and writing style, along with the preferences of your target audience, as well as what content is currently trending in your sector, to create high-quality posts. These AI-powered tools can create everything from text, to pictures and videos, according to the guidelines set for your brand’s identity. If your business employs an AI social media manager, it can respond to your audience while also maintaining a high level of content quality without having to employ multiple human employees to write the posts. Furthermore, AI can also help you with content curation, scouring the biggest publishers, image and video platforms, and other social media accounts to identify articles, images and videos that you can recommend to your followers on your various feeds to keep them fresh.
Second, AI tools can not only create new content (like new posts) on your behalf, but they can also tweak your current content to make it sound better, replace images with more compelling ones, and predict what type of content will work best for your needs, based on historical performance. For example, what types of content received the most engagement historically? If you’re on a roll, AI tools can help you learn and replicate your own success. With these task automations, your marketer would spend less time contemplating what to post and instead enjoy the rewards of mission accomplished over their social-media plans. As AI tools evolve further, they will become more capable of tweaking your content to create more compelling posts, and shorten the time it takes for you to start seeing success with your social media strategy.
Optimizing Posting Schedules
Planning the ideal times to post content is one of the major challenges in social media marketing AI tools gain advantage from crunching huge amounts of data to come up with optimal times to post your content in TikTok, Instagram and other social platforms, based on the users’ behaviour, time zones or historic engagement info. Through AI-based optimisation of your posting schedule, you ensure that your content appears to your audience when they are active and, as a result, increase your chances of gaining more engagement. Much guesswork related to the social media scheduling process is eliminated by this approach, making it more strategic and data-driven.
Furthermore AI can automate the posting process itself: scheduling tools powered by artificial intelligence can queue up posts to be published at the optimal times, freeing up time for the marketer to focus attention on more substantial tasks. These tools can also fluctuate your posting schedules in real time to match emergent trends or unforeseen events, enabling your campaigns to be nimble and responsive. By leveraging artificial intelligence to automate your posting schedule, you can optimise your reach and engagement while minimizing the time needed to maintain your presence on social media.
Enhancing Audience Targeting and Segmentation
As audience-targeting and segmentation require the analysis of vast amount of audience data, AI’s ability to break down and analyse big data sets makes it a powerful tool for social media. One way in which AI can be beneficial in social media is that it offers deeper insights into your audience demographics, behaviours, and preferences and once you know these details, you can present your content to the target audience precisely when and where they’re going to be most receptive. AI-powered analytics can segment your audience, breaking it up into clusters according to demographics (such as age, location, and gender); psychographics (such as interests and lifestyles); and behaviour (such as online use patterns, website visits, purchase history, and preferred media). Therefore, segmentation makes it possible for you to send out messages specific to each group, based on their particular needs and preferences.
Moreover, as AI analyses new data, it can continuously refine and update audience segments – a process impossible with HTML coding. The dynamic nature of AI-driven segmentation – always learning and updating its segmentation analysis as new data flows in – makes it possible for a blogger, for example, to proactively change and fine-tune their content strategy to speak more strongly to their audience. This will undoubtedly improve the level of engagement and conversion. Here’s an example. As AI begins to contribute to the segmentation of your customer base, it may recognise a subtle shift in audience behaviour (an increased propensity to take action on content about a certain topic) and proactively adjust your content strategy accordingly. Improving audience segmentation not only creates a better user experience for those who perceive your content as relevant, but allows you to better leverage social media to meet your marketing and business goals.
Improving Customer Engagement and Interaction
Engaging a customers can be essential to the success of your social media strategy and there are AI tools that can help. Machine learning algorithms, such as chatbots, can answer many different types of questions that your customers might ask, from frequently asked ones, to personal recommendations. And machine learning enabled chatbots can actually stay online 24/7 so no matter what time of day, your customers can get a response within a few seconds. Social link tools can help a business to make their social media presence more conversational. This allows them to become more responsive and personal with customers. The more they can engage in conversation with their audience, the happier they will be doing business with them.
Besides chatbots, other ways of engaging your audience with AI include monitoring and collecting data on your customers using social media, and making sense of that information. These AI tools keep tabs on mentions, comments and messages on various social mediaise the feedback for you. You can parse through draw valuable insights into customer you glean will inform you of how customers feel about your brand, services, or products and help you continuously improve your relationship with them. You can also use information about specific segments to customise your audience engagement strategy to make it more effective. AI-based tools frequently analyse the patterns found in your customers’ interactions to predict potential issues that may arise in the future. This allows your brand to head off significant problems before they get out of hand. Weaving AI into your audience engagement strategy will help you develop tighter relationships with your customers. You can position yourself and your business better, serving your customers better, and build a more loyal audience.
Analyzing Performance and Reporting
In order to be able to repeatedly make your social media campaigns better, you need to track and measure how well each one is performing. AI-driven analytics tools can focus on performance indicators such as likes, engagement rates, ratio of retweets to impressions, click-through rates, conversions, etc, and tell you what types of content are working, which channels are driving your audiences’ engagement, and how they compare to benchmark standards. By combining AI and marketing analytics, you can begin making data-informed decisions that lead to more effective social media campaigns.
AI can help on that front too: once our social media manager sets up the report parameters, highlighting key performance indicators (KPIs) and prescribed next steps, it will compile reports that go straight to the C-suite that could read: ‘Here’s our KPIs for increasing brand awareness (or driving traffic to our site, or whatever else we’re trying to achieve within that period) and these are the action items we’re undertaking to achieve those goals.’ AI tools can unearth trends and patterns in your data too, giving you predictive analytics that can help you develop future strategy. For instance, an AI could detect a KPI trend on social media that’s on the rise and which aligns with your brand’s values; you can swoop in with a wave before your competitors. Tapping AI for performance analysis and reporting guarantees that your social media efforts will become increasingly knowledge-based as you fine-tune what’s working and what isn’t.
Enhancing Advertising Strategies
As for social media advertising, the large reach can be a decisive instrument to position your ads and products effectively and appear when users are most likely to engage. AI can help you optimise your social media advertising campaigns. By leveraging AI, you can analyse large amounts of data and identify the most effective combinations of ad formats, targeting options, and bidding strategies. Thus, the use of AI in social media advertising allows you to create more relevant, personalised, and, consequently, more successful advertisements by aligning with your target audience. For instance, AI leverages the data from your previous ad campaigns to estimate which type of ad is most likely to convert, and gives you an idea about the most budget-effective way to use this kind of ad.
Along with AI aided ad targeting and ad creation, AI can help you manage your ad campaigns in real-time by automatically adjusting bids, pausing low performing ads, reallocating budgets from failed campaigns to high performing ones, and much more. This level of automation ensures that your advertising operations are always running according to your business goals and that your campaigns remain cost-efficient. Plus, AI can surface human-sounding trends and consumer behaviors that would otherwise remain hidden, enabling you to better adapt your advertising strategy, gaining you a competitive edge in the long run. Leveraging AI within your social media advertising strategy ultimately helps you achieve superior results with less effort, making your campaigns optimally efficient and effective.
Conclusion
As AI continues to advance, its role in social media marketing will only become more prominent. By incorporating AI into your social media posting strategy, you can automate time-consuming tasks, optimize your content and advertising efforts, and gain deeper insights into your audience’s behavior. Whether it’s automating content creation, optimizing posting schedules, or enhancing customer engagement, AI offers a wide range of tools that can help you achieve your social media goals more efficiently. As you explore the possibilities of AI in social media, keep in mind the importance of staying up-to-date with the latest AI trends and technologies to ensure that your strategy remains competitive and effective. Embracing AI in your social media strategy is not just about keeping up with the competition—it’s about staying ahead of it.